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VK

Victoria Kocevski

Resume

Experience

Product Designer

01/2023 - Present

Freelance

Las Vegas, NV

  • Designed and built responsive websites using Wix and Squarespace.

  • Created user-friendly layouts and intuitive navigation to enhance user experience.

  • Collaborated with clients to define goals and create functional designs.

  • Designed consistent brand identities using color, typography, and imagery.

  • Improved website accessibility through inclusive and intuitive design.

  • Implemented custom features, plugins, and third-party integrations.

  • Applied SEO strategies to improve site visibility and load speed.

Customer Experience &
visual design consultant

11/2017 - 12/2023

Stefano Ricci

Las Vegas, NV

  • Created visually compelling layouts aligned with brand identity.

  • Designed immersive in-store experiences to enhance visual storytelling.

  • Analyzed customer behavior to develop intuitive, user-friendly designs.

  • Applied user-centered design to create seamless shopping experiences.

  • Used data-driven insights to refine visual strategies and enhance user experience.

Visual Strategy consultant

03/2016 - 10/2017

Drone Miksa

Las Vegas, NV

  • Inspired and mentored teams to enhance visual storytelling and brand presentation.

  • Identified opportunities to improve merchandising execution and user engagement.

  • Conducted daily audits to ensure a seamless, brand-aligned in-store experience.

  • Managed visual assets to maintain quality and consistency across displays.

  • Collaborated with sales teams to optimize product presentation and engagement.

Customer Experience & Operations Lead

05/2013 - 02/2016

BCBGMAXAZRIA

Las Vegas, NV

  • Optimized store layout for better engagement and navigation.

  • Used data to enhance user interactions and product placement.

  • Led teams to deliver personalized customer experiences.

  • Ensured brand consistency through merchandising and design.

  • Improved customer journeys in-store and online.

Education

Perm State Technical University

09/2007 - 06/2011

Applied Mathematics and Computer Science

Bachelor Degree

DESIGN LAB

03/2022 - 03/2024

UX/UI Designer

Certificate Diploma

Professional Skill Set

Visual Design & Branding

User Research & Testing

UX/UI Design & Prototyping

Project & Stakeholder Management

Trend Analysis & Data-Driven Decisions


Team Communication & Collaboration

Problem Solving & Conflict Resolution

Time Management & Efficiency

Web and Social Media Strategy

Adaptability & Continuous Learning

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