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Resume

Experience

UX/UI Design consultant

06/2025 - Present

Vegas Website Designs

Las Vegas, NV

  • Owned the design process end-to-end for 15+ web projects, from initial client discovery calls through final launch, translating client goals and brand vision into functional website designs.

  • Conducted UX audits scoped to each client's budget and goals - including competitor benchmarking and accessibility considerations where relevant - to identify friction points and opportunities to improve conversion.

  • Designed with conversion in mind throughout - starting with homepage concepts for client approval, then extending the approved direction across the full site.

  • Managed ongoing design requests for existing clients, adding new sections and features (e.g., product launches, content updates) while maintaining visual and brand consistency.

  • Collaborated directly with developers to ensure design feasibility and smooth handoff from concept to build.

  • Used AI tools (ChatGPT, Claude) throughout the process to speed up research, ideation, and content support.

Visual and Digital Designer

01/2023 - Present

Caleros Empire Inc

Plainfield, IL

  • Served as the primary design resource for a small business, handling a broad range of digital design needs across marketing, branding, and internal tools.

  • Designed an internal communication platform end-to-end - from concept through final UI - to improve coordination between different teams within the organization, then handed off to developers for implementation.

  • Designed digital marketing materials including flyers, presentation decks, and pitch decks to support business communications.

  • Maintained visual consistency across all materials, aligning design choices with brand identity.

  • Worked primarily in Figma and Canva, adapting quickly to varied project types and turnaround needs.

Customer Experience &
visual design consultant

11/2017 - 12/2023

Stefano Ricci

Las Vegas, NV

  • Observed and analyzed customer behavior within physical spaces - tracking movement patterns, attention points, and interaction habits - to inform design decisions.

  • Used behavioral insights to strategically position key visual elements in high-traffic and high-attention zones, increasing engagement with priority content.

  • Applied user-centered design principles to structure physical environments around how people actually move and make decisions, rather than assumptions.

  • Refined layouts iteratively based on observed outcomes, treating each adjustment as a test of what improved customer engagement.

  • Translated data-driven insights into concrete design and layout decisions, balancing aesthetic goals with measurable behavioral outcomes.

Visual Strategy consultant

03/2016 - 10/2017

Drone Miksa

Las Vegas, NV

  • Guided team members on visual presentation standards, helping maintain consistent execution across displays.

  • Identified opportunities to improve layout and presentation, aiming to increase engagement with key visual elements.

  • Conducted regular audits to ensure displays remained consistent with brand identity and visual standards.

  • Managed visual assets to maintain quality and consistency across all physical presentation spaces.

  • Collaborated with team members to optimize how products and content were presented to maximize engagement.

Customer Experience & Operations Lead

05/2013 - 02/2016

BCBGMAXAZRIA

Las Vegas, NV

  • Optimized spatial layout and flow to improve navigation and engagement within physical environments.

  • Used behavioral and interaction data to inform placement decisions and enhance user experience.

  • Led teams in delivering personalized, consistent customer experiences across touchpoints.

  • Ensured design and presentation consistency in alignment with brand standards.

  • Improved end-to-end customer journeys across both physical and digital touchpoints.

Education

Perm State Technical University

09/2007 - 06/2011

Applied Mathematics and Computer Science

Bachelor Degree

DESIGN LAB

03/2022 - 03/2024

UX/UI Designer

Certificate Diploma

Professional Skill Set

Visual Design & Branding

User Research & Testing

UX/UI Design & Prototyping

Project & Stakeholder Management

Trend Analysis & Data-Driven Decisions


Team Communication & Collaboration

Problem Solving & Conflict Resolution

Time Management & Efficiency

Web and Social Media Strategy

Adaptability & Continuous Learning

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